The Middle Eastern cake brand, owned by Gandour, sought an update to its identity to help push back against stiff on-shelf competition. Yamama called on British design agency Derek&Eric to help its brand finally l...
Articles
Phillips Auction House rebrands to convey its prestige
London headquartered Phillips Auction House partnered with graphic design company Base Design to create a new identity system. Phillips hopes this adaptable identity will mirror the innovative spirit of the brand....
Sparks launches expanded EMEA network to enhance global brand
Brand experience agency Sparks, a Freeman company, has unveiled a new EMEA network designed to enhance its global outreach and presence. Sparks is a global brand expe...
Scottish town Falkirk reinvents its tourist destination brand
Falkirk Council worked with Edinburgh-based design agency Brand Oath to redesign its tourist brand, Visit Falkirk. The council hopes this move will successfully reposition the Stirlingshire town as an authentic travel...
Transform Awards Europe 2025 open for entries
The Transform Awards Europe is back and bigger than ever for its 16th instalment. The continent’s only awards programme to celebrate the transformative power of brand strategy, creativity and design is officially open...
Mobile bill app transforms into a lifestyle companion
Airtime, formerly Airtime Rewards, partnered with ODA Branding to outgrow its old mobile bill-paying tool brand identity and be seen as a mobile life companion. Airti...
Five minutes with Abb-d Taiyo
Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...
Jose Cuervo’s new campaign to ‘Liberate Your Spirit’
Tequila brand Jose Cuervo partnered with global creative agency Creature London to create new movement. The ‘Liberate Your Spirit’ campaign aims to build upon the Jose Cuervo brand and change perceptions of tequila....
Cannes conversations: Google’s VP, global brand and creative on the AI revolution
Transform editor Jack Cousins sits down with Google’s Jonathan Johnsongriffin to discuss his Cannes Lions experience, how Google creatives use AI and what this emerging technology means for the future of the industry....
Cannes conversations: The Cannes Lions experience as a jury member
Transform editor Jack Cousins sits down with Mayuri Nikumbh, head of design at Conran Design Group, to chat about her week of judging for the Design Lions in Cannes. With few brand design projects making the shortlist this year, wh...