The Australian brand, which is the country's largest online tradie marketplace, partnered with global brand agency FutureBrand following a business transformation. Repositioning as a software as a service (SaaS) p...
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Five minutes with Paul Silcox
As the executive creative director, brand experience at FutureBrand, Paul Silcox works to ensure brands can forge deeper connections with their audiences. He discusses with Transform the importance of brand experienc...
Greece's largest private energy company undergoes sunny rebrand
Energy company Protergia partnered with global design agency SomeOne to craft a rebrand that emphasises warmth and optimism. Protergia hopes the new design will reposition the company as the 'customer champion'...
Ubisoft unveils masterbrand for strategy game Anno
Video game company Ubisoft has partnered with Wolff Olins and Widen+Kennedy Amsterdam to create the first ever masterbrand for strategy game Anno. Ubisoft hopes this rebrand will be flexible to align with current and...
Ready-to-heat meal service rebrand shows off colourful, distinctive personality
Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...
Verbatim reveals modern brand identity to redefine its role in everyday life
Global electronics brand Verbatim partnered with UK creative design agency Dusted to launch a new brand identity. The hope is the redesign will transition Verbatim from a legacy brand to a modern lifestyle brand....
Learning from the Lions
With Cannes Lions 2024 drawing to a close, Transform magazine editor Jack Cousins looks back at his favourite moments from the festival. Insightful, rip-roaring, hect...
In conversation: Transform talks to WPP CEO Mark Read
Andrew Thomas caught up with WPP’s CEO Mark Read at Cannes Lions to talk about WPP's wins, its investment in AI, the WPP employer brand, the challenges at Cannes for brand design agencies and that interview with Elon Musk....
Leffe's first-ever sonic identity captures its abbey heritage
Belgian beer brand Leffe, part of the Anheuser-Busch InBev portfolio, partnered with Jones Knowles Ritchie (JKR) and Massive Music London to create the brand's first sonic identity. Leffe hopes it can capture the...
Vereen brand launches following elderly care companies merger
Dutch agencies Bureauvijftig and Synsation collaborated to craft a brand identity for a new elderly care company, following the merger of companies Driezorg and Zonnehuisgroep IJessel-Vecht. The new identity hopes to...