Urban Kind, a new Swedish skincare company, partnered with Scandinavian consumer branding agency Everland to design the packaging for its products. The product range targets customers living in cities, claiming it wil...
Articles
Orchestra Sinfonica di Milano rebrands identity to attract international audience
The renowned Italian orchestra partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, there has been a 56% increase in subscription...
Life Fitness unveils new product series launch campaign
Life Fitness teamed up with Syn, a UK-based creative agency, to create a global marketing campaign for its new commercial fitness line - Symbio. With this new product line, they hope to set a new standard in commercia...
The World Games unveils Chengdu 2025 logo
The Local Organising Committee (LOC) of Chengdu 2025 has unveiled the logo for the 12th edition of The World Games that celebrates where the games are being held. It incorporates traditional Chinese symbols including...
Top of the pop-ups: How captivating brand experiences are designed in retail
Over the last two decades, a worldwide digital retail revolution has left brands scrambling to connect with consumers in the physical world. Jack Cousins explores how pop-ups have emerged as a way of bridging the gap....
Inghams unites under strategy 'Because it's great outdoors'
UK tour operator Inghams partnered with design agency SomeOne for a rebrand that focuses on making the most of the outdoors. The rebrand aims to inform customers of Inghams' wide variety of outdoor holiday options...
UK brewery showcases eye-catching rebrand
Vocation Brewery teamed up with design agency Turner Duckworth to build distinctive packaging. The rebrand aims to create a unique visual identity that is easily recognisable on the shelves....
The significance of cultural nuances in design
Bassel Kanounji, associate creative director at Omnia, discusses how cultural nuance can aid connections between brands and their audiences. Of the 223 nationalities...
The Scoop with Christian Schroeder
January 2024 marked Christian Schroder’s return to Landor after a 17-year spell away. The company’s global president sits down with Transform to discuss his new role, Landor’s rebrand and the brand agency’s future....
The brand era
Ten years ago, branding was a maturing practice, key to building a business and shaping its reputation. Today, empires can be built and destroyed based on the power of brand. What will define the next 10 years of bran...