The discovery of oil and natural gas in Bahrain drastically altered the destiny of the Persian Gulf nation. But what does the rebranding of its state-owned energy company say about the future of the Kingdom? Jack Cous...
Articles
On the line: the new London overground identity
London’s public transit system has just created six new lines on its already extensive public transit system. Andrew Thomas explains how history, diversity and storytelling were utilised in the naming process....
Bruhn Coffee co. brews criminal brand with Intertype Studio
The brand design for new boutique coffee shop Bruhn Coffee co. plays on founder Norman Bruhn’s distant family connections with lawbreakers back in Australia. The business partnered with strategic brand design agency I...
Betterfly gains its wings with DesignStudio
Personalised protection platform Betterfly partnered with global branding agency DesignStudio to tell the company’s story and truly capture ‘The Betterfly Effect’. Be...
Roc Technologies elevates its branding with Designhouse
Technology services provider Roc Technologies sought to improve its visual identity and user experience with the help of Designhouse. The altered visual identity includes a mythical creature, and has been introduced a...
The silly fear that's crippling your B2B brand effectiveness
Tim Craig, managing director at integrated marketing agency mReaction, explains why the world of B2B brand design must be met with courage, not caution. Every evening...
Why luxury brands are becoming storytellers and art curators (and you should too)
Gaby Granier, senior strategist at Boundless Brand Design, describes how she is able to craft high quality design for luxury brands. Luxury defines what is desirable,...
Three sources of inspiration for your next brand naming endeavor
Ahmed Al-Abdullatif, CEO and creative director at Gene Branding, offers inspiration to designers looking to conjure up a meaningful brand name. Creating a memorable b...
Why we can't ignore the emergence of ‘music strategy’
Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, discusses sonic branding’s “rather underappreciated cousin,” music strategy, and how utilising it can increase brand r...
Unlocking success: The role of brand strategy and purpose in rebranding a national energy company
Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....