In partnership with international design consultancy Lonsdale, Clarins has created an interactive pop-up in Hainan’s Sanya Phoenix International Airport to appeal to the sophisticated taste of Asia’s Gen Z consumers....
Articles
Smashburger reveals new brand aesthetic to reignite guest interest
Partnering with creative network agency X&O, Smashburger sought to more clearly communicate its offering after years of inconsistent brand identities. Its new cohesive brand aesthetic infuses the story of its root...
Budapest fashion house Nanushka unveils rebrand
London-based creative studio Any Other Name partnered with Nanushka to launch a rebrand that balances both the traditional and modern. The project features new assets across various brand touchpoints such as a new log...
Mattress brand Ostermoor reclaims its history of innovation
Turning to Seattle-based design studio Parker, Ostermoor sought a visual identity that would reflect the brand’s rich heritage and celebrate the history of its craft. As Parker founder and creative directed Tyler Eide...
Five minutes with M — N Associates
Fresh from giving an excellent talk at the 2024 Brand New Conference in Salt Lake City, US, on their agency’s history, M — N Associates co-founders Lan Mai and Duy Nguyen sit down with Transform. The pair talk about t...
Design Effectiveness Awards sees record number of brand projects
The Design Business Association (DBA), the trade association for the UK design community, saw an unprecedented number of brand projects in its Design Effectiveness Awards....
Tideford Organics rebrands after acquisition by Yeo Valley Organic
Bristol-based design agency The Space Creative has reimagined Tideford’s brand identity in order to appeal to a younger 'trailblazer' consumer. This particular consumer seeks interesting and unique plant-based...
Philo’s rebrand positions it as the “Better Way to TV”
US streaming service Philo had its visual identity reimagined in a partnership with creative agency Sibling Rivalry. The result is a personality-packed visual identity and content-forward brand campaign that illustrat...
A Fairley fought contest
The next iteration of The World Games, a multi-sport event for non-Olympic sports, is set to be held in China next year. With over 3,500 logo ideas submitted from around the globe, what’s the story behind the winning...
Transform Awards proudly announces North America 2024 winners
Still the only awards program in the region to celebrate the transformative power of rebranding and brand development, the very best work in the field was celebrated last night at the Transform Awards North America 20...