Pentagram partner and creative director Angus Hyland explains his appreciation for Italian football club Juventus’ revised club logo in his latest monthly Transform column on the A-Z of logo design....
Articles
Vietnam’s biggest logistics and delivery service undergoes expansive rebrand
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Having been named a Vietnam National Brand in 2022 due to its reliability and affordability, Giao Hàng Tiết Kiệm turned to branding and creative agency M — N Associates to craft a new identity and deliver its nex...
DesignStudio brands new men’s preventative health and performance programme, Compound
The integrated and personalised healthcare solution, by Australian digital healthcare company Eucalyptus, required an identity with attitude and energy. DesignStudio’s Sydney office was responsible for designing the n...
New CoppaFeel! identity urges UK youngsters to ‘check your chest’
The UK’s only breast cancer charity for young people sought the help of Livity, a youth specialist and creative studio, to craft a new identity which could reach new audiences. Co-created with young people, the rebran...
The evolution of branding: from surface to substance with conscious branding
Mateusz Zabierowski, CEO and co-founder of global branding agency Admind, sets out how to shape a future where branding and communications contribute to a more sustainable and equitable world....
Sound is the key for brand differentiation amidst Saudi’s wave of transformation
Julia dos Santos, director of partnerships MENA at MassiveMusic, explores the difficulties brands have differentiating themselves in Saudi Arabia at present, and explains how sonic branding can help break down these b...
The politics of music or the music in politics
Alexander Wodrich, managing director at why do birds, takes a look at the fascinating history of audio in American politics. With a seismic election fast approaching, he asks how the parties can mobilise the electorat...
Ethara: A rebranding triumph in the regional entertainment landscape
Andrew Stass, brand marketing & communications director at Ethara, discusses how his company’s brand was conceived in a merger between Abu Dhabi Motorsports Management and Flash Entertainment....
Have we forgotten the power of positioning? Not here at TOTEM
Colin Byrne, creative managing director at TOTEM, explains his agency’s approach to positioning brands, and how this leads to better outcomes for clients. With origin...
Postcard from Shanghai
Kirsten Johnston, founder and CEO at independent design firm JWDK, discusses with Transform the branding scene in Shanghai, how the city’s culture informs her work and the project she is most proud of....