Maybelline New York’s audio asset, which commands a remarkable 84% brand recall, has been boldly modernised by global sonic branding agency Sixième Son. The original ‘Maybe It’s Maybelline’ jingle had remained un...
Articles
Luxury gets lit
With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates....
CFA Institute reimagines brand identity to preserve and display global status
The rebrand, undertaken by design consultancy Elmwood New York, aims to refresh the visual architecture of the CFA Institute, a not-for-profit global organisation, and remind stakeholders that it has a positive impact...
Australian broadcaster SBS creates podcast to celebrate generational history
Special Broadcasting Service (SBS) and design studio Universal Favourite, both based in Australia, partnered to launch a new podcast, Grand Gestures. One of Australia’s most diverse broadcasters, SBS’s values of inclu...
New Web3 movement [REDACTED] pushes back against Big Tech
Fold7Design, the London-based agency behind the launch, crafted an identity so [REDACTED] could draw in the AI and Web 3 community ahead of its in-person event in Bangkok, Thailand this November. Both the visual and v...
Dove x Venus: A first-ever special edition beauty bar that aims to inspire
The limited edition beauty bar, launched by international design agency JDO, is named under the hashtag KeepHerConfident. The collaboration follows the introduction of Dove’s Confident Sport Program and Venus William’...
Rebrand by Tavern revitalises Sizzler’s identity with nostalgia
The partnership between Brooklyn design agency Tavern and West Coast steakhouse Sizzler culminated in an imaginative brand relaunch aiming to win back its lost audience. Ideas of modern heritage and rich history are a...
BUFARMA, formerly Domizia, departs from generic identity
London-based design agency SoreThumbStudio helped organic buffalo milk skincare brand BUFARMA embrace a new ‘extra-ordinary’ identity that sets it apart from competitors. The modern yet traditional product design is d...
DearMax cashmere sweater brand by Tony Melillo upholds mindful luxury
DE-YAN, a New York-based multidisciplinary creative studio, has crafted an identity for DearMax, a brand-new cashmere line by designer Tony Melillo. It embraces the playfulness of childhood in honour of the designer’s...
Postcard from Zagreb
Anja Bauer, director of brand strategy and creative director at Fabular, chats to Transform about life in the Croatian capital of Zagreb, how the agency crafts enticing brand names and what the future of brand design...