The redesign by London-based agency Free The Birds was used as part of a shift in priorities, with QMS Medicosmetics turning its attention to its brand identity. Though unique for the beauty industry, the black and wh...
Articles
Sensing change: How and why brand design is set to become multisensorial
Visual assets still dominate brand design, with sound, taste, touch and smell often just a cursory afterthought. If harnessing the four forgotten senses leads to greater brand salience, are companies wasting a huge op...
Scope brand refresh aims to make fight for disability equality impossible to ignore
The disability charity, which has operated in England and Wales for over 70 years, teamed up with global creative agency Dragon Rouge to refresh its brand. The project saw Scope’s identity altered to better reflect th...
Angus’ A-Z of logos: National Theatre
Pentagram partner and creative director Angus Hyland describes his love for the ‘beautifully brutalist’ and ‘deceptively simple’ National Theatre logo. When a company...
Beauty in authenticity: the nuances in designing new and heritage brands
Fabio Molinaro and Roberto Decio, creative director and strategic planner at Milanese branding studio Robilant, delineate how to develop a brand story for a new-to-market brand versus a heritage brand and explain the...
Disaster relief non-profit Instant Aid unveils updated brand identity
Crafted by design and impact agency Driftime, the rebrand sought to reinforce Instant Aid’s credentials as a leader in the sector. Also aiming to steer clear of cliched NGO aesthetics, the project saw Driftime redesig...
Beyond endorsement: The rise of bespoke talent partnerships in luxury brand building
Oisin James Deady, co-founder of creative content agency TwelveA.M., argues modern consumers demand more meaningful connections. That being the case, companies must carefully choose talent partnerships that genuinely...
Pentathlon GB undergoes inclusive rebrand ahead of LA 2028
Pentathlon GB, the governing body for the Olympic sport of Modern Pentathlon in Great Britain, felt it required a new identity as the organisation sets it sights on the upcoming World Championships and the Los Angeles...
Five minutes with Maor Ofek
Maor Ofek, founder at brand consultancy Side St, chats to Transform about why brands in the food tech startup world need to be more daring with their brand and marketing....
Fishers Island Lemonade brand world revised in idyllic update
Completed ahead of the US craft lemonade cocktail brand’s 10th anniversary, the redesign was crafted by Brooklyn-based creative agency Tavern. Fishers Island Lemonade’s refreshed identity still encapsulates its origin...