Articles

For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

New York City-based design agency Clarkmcdowall worked with food producer Bright Future Foods to develop the visual identity for Airly, the first-ever carbon negative snack brand....

SoundOut, a strategic sonic branding and audio marketing testing company, launched its Sonic Effectiveness Matrix (SEM), which separates sonic logos into four quadrants based on their recall and propensity to buy leve...

JDO RAW, a student design competition established by brand design agency JDO, has announced its shortlist, which includes students from Essex, Surrey, Derbyshire and the West Midlands....

Ash Banerjee, executive strategy director CEEMEA at branding agency Landor & Fitch, writes that for brand transformations to be meaningful and impactful, they must be data driven. Banerjee argues that a baseline o...

LA and Pakistan-based denim laundry, Star Fades International (SFI), worked with Guatemala-based design studio, Antara Studio, to create a new brand identity....

Branding company FutureBrand Australia has launched a new brand for global sports sponsorship platform, MyFavorito....

Hans Brouwer, CEO and founder of international creative music agency, MassiveMusic, speaks to Transform magazine about what the future of the agency has in store following its acquisition by music licensing platform S...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Creative agency DD London has developed the branding identity and packaging for new virus-protection brand, Vycel. Vycel Electrostatic Sprayer technology protects against viruses by delivering a positively charged wat...