Articles

Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and outs of naming, including unique challenges of company naming, the difference betw...

New research by sonic branding agency amp shows global companies investing in audio branding are creating a demonstrable competitive advantage in their ability to communicate with consumers....

Oxford-based video production company Sharp Focus Productions commissioned digital consultancy DUAL to overhaul their brand and website. As Sharp Focus Productions sp...

Independent creative agency ROOK/NYC developed a new packaging and identity for Genius Juice, an American zero-waste company that uses the whole coconut to create a smoothie and uses the husks of the it to make coconu...

For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...

Thomas Herman, co-founder and marketing director of creative agency Path, speaks to Transform magazine about all things sustainable. Herman discusses the steps to follow to make sure a brand experience is effective ye...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Multinational oil and gas company Total has rebranded, adopting a new visual identity and renaming itself to TotalEnergies, with the aim of reflecting its shift to renewable energy....

Alex Clegg, co-founder of branding agency Saboteur, writes about the importance of change and evolution, particularly for branding agencies. He explores the radical changes Saboteur has implemented, taking the opportu...

Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a fresh new logo and visual identity for its new Currys brand. The work aligns with...