Articles

For the fifth year, the Employer Brand Management Awards is announcing its shortlist. After deliberation by a panel of expert judges, the shortlist has set a high standard for work in the attraction, engagement and re...

Brands can harness the power of recognition and exploit young people’s incessant desire for the new through clever use of limited editions Chantal Bordet and Emanuela Seminara say...

Shenzhen has scored the highest level of brand recognition in a new survey on developing Chinese cities. Oval Branding’s first Chinese City Branding Report surveyed 3...

The United Arab Emirates has launched its first brand identity, with a new logo, ‘Seven Lines’, designed to represent the seven emirates. The lines form the shape of...

Here's this week's selection of rebrands from around the world, from a UK children's charity to global management consultants. For more from #TransformTuesday, follow @Transformsays...

Shop Direct has today rebranded as The Very Group with a new corporate identity and employee value proposition, both designed to reflect the business’s evolution from catalogues to digital retailer....

Digital presents a challenge for premium alcohol brands. Communicating the differentiating value of a spirit, wine or beer – largely reliant on taste and packaging – can be difficult online, where tactile experiences...

Luxury bathroom fittings brand Brizo has launched its new range with an ornamental flourish. Its Invari Bath Collection combines Edwardian ornamental touches with modern craftsmanship, and so the brand acts more like...

Here is this week's selection of rebrands from around the world, from colourful, youth-targeted brands to corporate restructuring. For more from #TransformTuesday, follow @Transformsays...

Ignoring disabled people in your marketing and communications means missing a multibillion-pound trick as Emma Gardner explains Including disabled people in your mark...