Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Articles
#NewBrandMonday: 7 September
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
#TransformTuesday: 1 September
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 31 August
Here is this week's newly launched brand! For more from #NewBrandMonday, follow @Transformsays on Twitter....
Brand management in the age of hyper personalization
As consumers increasingly engage with their brands on a personal level and brands have unprecedented access to consumer buying behaviours, brand offers have become hyper-personalised. However as Sandeep Das, senior pa...
#TransformTuesday: 25 August
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Five minutes with Jonny Westcar
The World Energy Council has provided a forum for people in the energy sector for almost 100 years. But it felt it was time to continue to open up the debate to people beyond its sector. The newly created WE Talks pla...
#NewBrandMonday: 24 August
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Brands struggle to respond empathically to social change and global issues
While most brands seek to be more empathic to social change and global issues, many have struggled to respond effectively to recent events like Covid-19 and Black Lives Matter, new research shows....
Back to Basics or Brave New World?
The recent Gartner CMO survey put brand strategy back on top of marketers' agendas. But, as Richard Monturo founder and chief strategist of Monturo Marketing discovered, it’s still a little too soon to be celebrat...