Articles

Transform magazine spoke to Abdellah Rholem, logo designer and brand strategist from Morocco and founder of uniqium™, about the power of brand storytelling, the importance of adopting a brand-centric approach and the...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

The experiential sector may have been hit the hardest during the Covid-19 pandemic, but it will also be fundamental in the overall economic recovery. Andy Sexton, partner and creative director from experiential agency...

Here is this week's selection of rebrands from around the world, from premium cider to dairy products. For more from #TransformTuesday, follow @Transformsays on Twitter....

TINT, a platform for turning user generated content (UGC) into trusted marketing campaigns, created the first ‘Visual Search,’ a technology which allows marketers to either search for ‘similar content’ from what they...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

With sustainability at the heart of social changes around the world, brands have been under increasing pressure to adopt echo-friendly ethos. Fredrik Jansson, chief Strategy & marketing/communications officer at...

After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...

Mark Caddle, partner at Withers & Rogers, writes about what the postponement of the Tokyo 2020 Olympics means for brands who are seeking new trade marks. Followin...