As a creative director at brand agency Music, Adam Rix has experience with branding and campaigns for all sizes of brands. He discusses design and building a strong identity to support the business’ mission...
Articles
Teach First rebrands in uplifting blue and building blocks
Social non-profit enterprise Teach First is committed to transforming primary and secondary education around the UK, with a new identity designed by London-based agency Johnson Banks. The brand is bright, bold and upl...
Five minutes with Lee Trott
As a senior copywriter at Oliver, Lee Trott has worked with brands such as Sony, GSK, Brother and NFU Mutual. He discusses brand purpose and choosing the right battles for your business...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Auroras and orcas redesigned in craft beer packaging update
Nestled amid the islands, fjords and inlets of southern Alaska stands the state’s capital city of Juneau. Not as bustling as its northern counterpart Anchorage, or as chilly as university and oil town Fairbanks, Junea...
#TransformTuesday: 20 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Sands of time
For Jordan’s Queen Rania Foundation – which focuses on education as a means to combatting poverty, crime and conflict – needed a strong identity to help it cut-through and achieve awareness with its target group of do...
Playfulness meets elegance in Imogen Pullar Architecture’s brand
Melbourne-based architect Imogen Pullar was looking for a brand to reflect her playful personality. When she turned to Jac& for help, the design agency crafted a custom identity blending architecture and character...
On the atoll
A new resort in the Maldives needed to attract an audience with a different approach to luxury. The Gürallar Group worked with Landor to create the Joali brand, bringing to life a brand persona that enticed, exci...
Boots breaks free from 170 year-old brand
Designed by brand agency Coley Porter Bell, major British drugstore chain Boots’ new identity is bold and vibrant, an invitation to leave the past behind and challenge the rise of online players. With a new logo and a...