Articles

Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Cata...

The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has an...

Superbrands has released its 2019 ‘Consumer Relevancy Index,’ featuring Amazon on top of the list as the most relevant brand to consumer’s daily lives. The list, crowded with online businesses, paints a grim picture f...

The Transform Awards MENA celebrated the best in rebranding and brand development across the region. Tonic International was an award winner this year The way we perc...

Rachel Wood founded synch-licensing agency Woodwork music in 2003 and has worked with brands like Heinz, Netflix, Hennessey and Audi. She speaks with Communicate magazine about the relationship between brands and musi...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewe...

In a partnership with creative studio VBAT, Heineken has launched a new range of cans bringing renewed self-confidence to the table. As part of a global rollout plann...

Discovery Channel has dropped its historic photorealistic globe in favour of a minimalistic, sans-serif typeface and a new tagline. The renowned American television n...

For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy a...