Articles

Digital presents a challenge for premium alcohol brands. Communicating the differentiating value of a spirit, wine or beer – largely reliant on taste and packaging – can be difficult online, where tactile experiences...

Luxury bathroom fittings brand Brizo has launched its new range with an ornamental flourish. Its Invari Bath Collection combines Edwardian ornamental touches with modern craftsmanship, and so the brand acts more like...

Here is this week's selection of rebrands from around the world, from colourful, youth-targeted brands to corporate restructuring. For more from #TransformTuesday, follow @Transformsays...

Ignoring disabled people in your marketing and communications means missing a multibillion-pound trick as Emma Gardner explains Including disabled people in your mark...

If you are not thinking disability, you’re not really embracing diversity. In the first of a two-part series Emma Gardner looks at why including disabled people in your workforce and in your marketing is vital...

Here is this week's selection of rebrands from around the world, from Spanish transport companies to Belgian coffee brands. For more from #TransformTuesday, follow @Transformsays...

The 11th annual Transform Awards Europe shortlist represents the best in rebranding and brand development from across Europe. Shortlisted companies represent every sector and size of organisation, presenting a true be...

Here is this week's selection of rebrands from around the world, from British haircare to international marine engineers. For more from #TransformTuesday, follow @Transformsays...

American baseball team the Milwaukee Brewers is celebrating its 50th anniversary with a complete branding overhaul, which makes its debut this month. The club is reti...

Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...