Branding and design excellence have come to define the Olympic Games. Brands require consideration of a country’s culture, traditions and future at the Games, team and national levels, alike. Brittany Golob analyses b...
Articles
Fontsmith collaborates with artists for the launch of three new typefaces
London-based type foundry company Fontsmith has partnered with Atlas design consultancy founder Astrid Stavro and illustrator Jimmy Turrell for the release of FS Sally Triestina and FS Erskine accordingly....
Rewind: Blockbuster
A former household name, poor customer experience and inflexibility in its brand resulted in end credits for Blockbuster. What changes would brand experts make if they could have saved the chain?...
B&B studio and Path create vibrant brand expression for Simply Cook
How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in the...
Preview: the International Place Branding Event Liverpool 2018
On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverp...
#TransformTuesday: 8 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Finding the way
Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...
Brands make a big impact at 2018 Transform Awards MENA
The impact of branding on the consumer is apparent – billboards and signage, construction placards, retail experiences, new product packaging, fresh restaurant interiors, updated digital experience – but the impact of...
Peter Dinklage teams up with Estrella for sun and brand strategy
Beginning on a bicycle on an Amsterdam canal before travelling to a Dodge Charger in gritty downtown LA and then on to a boat by the sparkling city of Barcelona, a short film released by Estrella Damm seeks to capture...
Kermit the Frog leaps into the world of typeface design
The muppets are an integral part of most people’s childhoods. Whether they were born in the 1960s or 2000s, the figures of Kermit the Frog, Miss Piggy, Gonzo and Statler and Waldorf, offer a nostalgic trip down memory...