Articles

Celebrated as one of the most influential figures in modern science, Alan Turing once wrote of himself, “I’m afraid that the following syllogism may be used by some in the future. Turing believes machines think. Turin...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

After the January inauguration of US President Donald Trump, a look back at presidential campaigns explores the precision, creativity and knowledge of what voters want that comprise most successful slogans. How do can...

With a novel approach to experiential packaging, Kidbox’s development has been geared around the interaction between the brand and its end users – parents and kids alike. Brittany Golob explores the brand...

In bygone days of fellmongers, wool staples and malodorous public tanneries, brothers Cyrus and James Clark embarked on a shoe-making odyssey that would lift the Clark name well beyond its modest 19th century Somerset...

The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

Brand managers are no strangers to the value of tapping into their target audiences’ emotions. It’s a well known industry fact that Coca-Cola sells happiness and Apple, in its own words, focuses on delight, surprise,...

In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s int...

Drastically transforming one’s appearance, while desirable, is often met with worry as it can be seen as masking or even altering the personality of the individual. The Lovely Clinic, a new cosmetic surgery clinic, ho...

This week, the announcement of a multi-year partnership sees the National Basketball Association’s (NBA) minor league rebranded as the all-new Gatorade League (G-League), making it the first U.S. league to be named so...