Boxes of popcorn at the cinema, ‘sharing’ bags of crisps passed around the office, luxurious meals such as cheese or chocolate fondue – all are made as a treat to share between more than one person....
Articles
Aldrin font creates a buzz
On 21 July 1969, Lunar Module pilot of Apollo 11, Buzz Aldrin, became the second man to ever walk on the moon, following the mission commander Neil Armstrong. He and...
#TransformTuesday: 19 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opposites react
Since 2005, the Guardian newspaper online site has generated over 70 million comments, from over 100 million unique users of the site per month. A study recently published by the paper highlights the journalists whose...
Villa brings its mane game
Aston Villa’s subtle, new badge, courtesy of SomeOne brand agency, builds upon the football club’s 142-year history, and the heritage that goes with it. A lion that d...
Opinion: Rebranding for a new generation
Some brands rely on what has worked in the past, instead of looking to the future. Vince Kerrigan discusses the importance of rebranding for a new generation. Recent...
#TransformTuesday: 12 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Back to black
Smell is said to be the strongest of the five senses, evoking memories of faraway places and events long forgotten. Specialised sensory cells work along with the tast...
Black is the new black
According to a study released by CartridgePeople.com, UK adults take greyscale branding more seriously. This could mean that British businesses could attract more cus...
Worth the wait
British-based supermarket chain Waitrose, whose 344 branches are predominantly located in London and the South East, has announced the launch of a new range. It will focus on the superior end of the own-label market....