Articles

Employer brand management nurtures brand advocates from the inside out. Its ultimate aim is to generate legions of loyal and happy employees who are willing to espouse positive brand experiences to external stakeholde...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Brand extension has evolved dramatically in the past twenty years or so. Back then, there was a fairly gentle expansion of FMCG goods into adjacent product categories – Mars ice cream bars made huge news in 1988. Now...

The hotly anticipated Rio 2016 Olympic Games commence today, 5 August. But already the Beijing Organising Committee has called for a budding graphic designer to create a logo for the Beijing 2022 Olympic and Paralympi...

“I have always had the philosophy that everyone should have the opportunity to explore, to dream, to envisage things no-one ever asked for.” So says Ed Welburn, forme...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Dutch-owned supermarket group, Ahold was established in 1887; Belgian-owned supermarket group, Delhaize, in 1867. Back in June 2015, the companies announced the intention to merge....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Corporate and consumer brands are traditionally separate – in terms of tactics, teams and objectives. But that line is shifting as a new breed of company emerges, forcing the two to merge. Does this allow companies to...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...