According to The Howard League, a charity working across the UK for penal reform and safer communities, this week there are over 85,000 individuals incarcerated nationally....
Articles
Branding with care
In the UK, vastly improved life expectancy can be heralded as one of the biggest triumphs of the past century. In 1916, the average person lived until around 50; now,...
Peer perspectives: AT&T
AT&T’s rebrand by Interbrand is a work in progress, but the first phases have been rolled out, including a new, simplified world icon. Jaid Hulsbosch, director of Australian brand agency Hulsbosch, examines the pr...
Brand in action: DuBox
Concrete composition Who: DuBox What: In line with a global shift in attitude towards more sustainable building practices, modular design and construction businesses...
Scanning the shelves
Competitive pricing is no longer the only value own brands add to retailers. They can build reputation, loyalty and sales, but their design and management requires a considered approach and careful research into audie...
Hashtag new filter
Photography is an integral part of social media platforms, with pictures of events and occasions being shared on Facebook almost since its inception. Although sharing...
A modern love story
On the 400th anniversary of his death, Shakespeare Lives shares the playwright's legacy and his British roots with the rest of the world. London-based branding ag...
#TransformTuesday: 10 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opinion: How can brands choose the best product names?
A brand name is the cornerstone of its positioning, the hook on which to hang its unique proposition and the definition of the brand’s distinctive tone of voice. It p...
A playful brand experience
Toy manufacturing companies are enviably well-placed to create stories and immersive adventures around their brands and products, and have the opportunity to engage with people at the very outset of their life’s journ...