Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itsel...
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#TransformTuesday: 24 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Croatian Tourist Board has announced an international tender fo...
Not what the future used to be
Post-recession, bank brands are in a period of transition. Many are trying to account for their past discrepancies while preparing for a future wholly different from that which they had envisioned. David Benady report...
Travel firm rebrand cuts ties with The Co-operative
The Co-operative Travel’s new Middle Eastern owners have renamed the travel company Clarity, cutting ties with the mutual group that sold it last year. Clarity brought in strategic branding agency, Row A, to create the new identity...
#TransformTuesday: 17 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Co-operative Travel’s new Middle Eastern owners have renamed th...
Is your brand making sense?
Steve Keller, CEO, iV Audio Branding Brands are everywhere. With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, d...
Brand new thinking: Employer brand delivery
Phil Owers, managing director, Papirfly Employer brand delivery is the engine room of employer brand strategy. It’s in the delivery that all of the meetings, research, creative and design come to life. At Papirfly we are at the sha...
Changing times
Tony Lorenz, managing director, Europe, Latitude Agency Brand, reputation or trust? It’s an oft-asked question, but, says Latitude’s managing director, Europe, Tony Lorenz, it’s met with a different answer than it was in his early...
The consistent brand experience
Diccon Ward, partner and head of brand experience, EC Harris Multiple brand touch points, multiple platforms, multiple sales channels – it’s all getting rather complicated. Should companies go back to basics with a more simplistic...
Social media: A rich seam for quantifying emotions
Alastair Herbert, managing director, Linguabrand Language-based branding and research consultancy Linguabrand quantifies underlying emotions in client conversations and the verbal identity of the brands talking to them. Language is...