Articles

Naming a company, brand or product is not as simple as adding ‘i’ to the beginning of a word. A name has to invoke a sense of what it is trying to describe, while avoiding the potential intellectual property and trans...

By Julian Gorham, head of brand, Gather In a complex, digital and interconnected world, clarity is key in branding, says Gather’s Julian Gorham Apple, GE, IBM, Starbucks? Corporate brands come in many shapes and sizes, but the most...

Brands in the alcoholic drinks sector often accentuate their heritage and craftsmanship, and a recent revamp by Martini sees the vermouth retailer go back to its origins. The redesign is a simplification, reducing any shadows or hi...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Tusk Conservation Awards now has a memorable identity that re...

South Africa’s official marketing agency is tasked with the job of building the country’s brand reputation. The agency, Brand South Africa, has appointed the African Press Organisation (APO) to manage its media relations. Nations a...

Branding agency, Storience, has revealed its first UK project, the rebrand of healthcare events companyActivate Event Management. The rebrand coincides with the opening of a new London office and the agency’s international expansio...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Pizza hut is one of the worlds largest pizza companies. Along wit...

In the latest swathe of charity rebrands, organisations have taken on low brand awareness among target audiences through digitally-friendly, eye-catching design. The Institute of Chartered Engineers Benevolent Fund has rebranded wi...

For an organisation immortalised in song, changing perception of an iconic brand can be an insurmountable task. It’s one the YMCA has sought to take on in recent years. The brand has also suffered from the lack of consistency betwe...

Repositioning a brand while changing the reputation of a product from something near-reviled to an object of luxury requires well-defined objectives and a cohesive visual and verbal identity. Transform Asia Pacific Awards’ Grand Pr...