Articles

The professional and membership body for those working in National Health Service (NHS) and private healthcare finance across the UK has developed a new brand and three-year strategy. At a time when public interest in the NHS is hi...

Spikes Asia Festival of Creativity has released its seminar programme, a list of the creative communications industry’s leading thinkers and practitioners. The programme details 40 sessions taking place over four days and covers a...

Xiaomi, the Chinese smartphone startup that has rapidly become China’s most popular smartphone brand, recently made its entry into the Indian market with the Mi 3 model. The company, which is often accused of borrowing visual aspec...

Canadian alcohol retailer’s emphasis on social alcohol consumption contributes to an attractive new brand. The LCBO (Liquor Control Board of Ontario) is a government enterprise and alcohol retailer serving consumers and licensed es...

McDonald’s has announced that it will undergo a year-and-a-half long rebrand in an attempt to boost sales by positioning itself as a desirable, as well as cheap, fast-food chain. Rather than change its logo or name, the company is...

The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associ...

“The city doesn’t belong to us,” said Sir George Iacobescu at the launch of the Canary Wharf Group’s new brand yesterday morning. He noted that it was the tenants, workers, residents and travellers that brought Canary...

Earlier this year, formerly-middling gym brand Fitness First launched a fitness and brand revolution that has drastically reimagined the way in which a gym thinks about exercise. With detailed research into the psychology of exerci...

Chinese media group, 3r Advertising Services, formerly comprised of three loosely-tied agencies, has rebranded to create a more unified corporate brand. The rebrand follows concerns that the group’s three agencies, which offer a va...

A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency. The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect i...