Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and varie...
Articles
FutureBrand creates brand identity for Sydney waterfront precinct
Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of beco...
Inertia is the ultimate enemy for any brand
Daniel Wade, co-founder of creative agency EveryFriday, argues that consumers are rethinking their spending habits during these economically difficult times. He discusses how brands can move their audiences into actio...
New ITV and ITVX sonic brand designed by The Futz Butler
Following the replacement of ITV Hub – the British TV network’s streaming service – by ITVX, The Futz Butler was brought onboard to deliver an unconventional new sonic brand for the UK’s largest commercial broadcaster...
Creative Spark designs identity for Café Del Mar’s spirit range
With the iconic Ibizan bar launching its own range of spirits, it sought the help of Manchester-based strategic branding agency Creative Spark to design a visual identity that could encapsulate the character of the Me...
First aid for brands
Alice Dall, strategy director at Design Bridge Singapore, makes a case for creative strategy in brand (re)design. When it comes to first aid, there is a helpful mnemo...
That Thing’s Easyfundraising rebrand to combat 'cost of giving' crisis
With the decrease in donations to charities and causes coinciding with the British public’s economic problems, That Thing sought to offer clarity to the ‘givetech’ brand’s audience as to how the product worked. Along...
Former Minnesota jail reimagined as new apartment living brand
Minneapolis-based branding agency Fellow was tasked by New History, an adaptive reuse development company, with convincing modern city dwellers in Duluth to live in a building that was once the St. Louis County Jail....
How to stand out amongst seasonal sameness in Southeast Asia
Rachel Barton, senior strategist at Design Bridge Singapore, advises on what counts as effective seasonal packaging. With brands quick to throw away their distinctive assets at this time of year, she believes they are...
Cutwater creates playful campaign for petcare brand Hartz
The San Francisco and New York City-based brand agency was tasked with designing a campaign for Hartz-owned wet cat treats brand Delectables, which Cutwater achieved by debuting an orange tabby as the all-new hero cat...