Following the recent trade mark rights issue about ‘Colin the Caterpillar’ cake, Laurie Bray, senior associate and trade mark attorney at European intellectual property firm Withers & Rogers, explores another trad...
Articles
Havas’ 2021 Meaningful Brands Report reveals world is entering the ‘age of cynicism’
For the 12th year, global communications consultancy Havas published the Meaningful Brands Report, which measures brand ‘meaning’ in functional, personal and collective terms. This year, the report uncovered deepenin...
UK’s largest LGBTQ+ develops new strategy and visual identity
The UK’s largest LGBTQ+ organization, Stonewall, has launched a new strategy and brand identity, shifting its positioning from ‘Acceptance without exception,’ to ‘Freedom, equity and potential.’...
Reinventing the creative skill set for the experience economy
Jack Ashdown, creative director of digital agency Great State, writes about the increasingly important role of sensory technologies and the need for creative agencies and designers to embrace AR if they want to surviv...
Twickenham Film Studios rebrands to position itself as a home for creatives
Twickenham Film Studios (TFS), a hub for creators with facilities across studios, picture and sound, has rebranded to signal a new area for the business. The full rebrand has been an opportunity to position TFS as a c...
Questback relaunches as Tivian in bid to innovate industry
New York City based intelligent experience management platform, Tivian, previously known as Questback for Enterprise, worked with UK creative agency Design by Structure to relaunch with a new name and brand identity....
Local Government Super rebrands as Active Super to broad appeal and drive growth
Local Government Super (LGS), an Australian superannuation asset management company, has rebranded as Active Super, engaging different creative and digital agencies to broaden its appeal, attract new members and drive...
BrandOpus develops ‘warm’ new identity for Panera
Global creative agency BrandOpus has revealed a refreshed brand identity for American fast-casual restaurant chain Panera, which was looking to increase relevance amongst consumers and redefine how the brand showed up...
Butterfly Cannon develops brand identity for luxury footwear brand DHAMI London
London-based creative agency Butterly Cannon created the naming, visual identity, website, social content and packaging design for luxury footwear brand DHAMI. Target...
Winners of Transform Awards MEA 2021 announced
The Transform Awards MEA have been celebrating the transformative power of branding and rebranding in the Middle East and Africa for the past eight years. Transform magazine is proud to announce the winners of the Tra...