Articles

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Escapade Living, a type of destination developer that aims to combine luxurious hospitality with authentic experiences, refreshed the identity of Escapade Silverstone. Built on the edge of the UK Silverstone race circ...

Branding agency, FutureBrand Australia, is taking part in a global initiative supporting World Youth Skills Day, which gives young people worldwide the opportunity to book one-to-one conversations with team members. T...

Karen Boswell, chief experience officer EMEA at global brand and customer experience agency, VMLY&R, argues that brand transformation requires more than just a creative name change. According to Boswell, human ce...

Richard Taylor, managing partner at branding agency, Brandon, argues that the power of iconicity can help brands cut through the visual clutter and achieve relevance in a sea of sameness. He explores three ways in whi...

Australian fintech startup Beforepay, has unveiled a new brand strategy and identity ahead of an IPO and expansion to North America. Beforepay is an app-based lending...

London-based creative agency, DixonBaxi, worked with British Land to reimagine Canada Water as a new town centre in London. The agency created an expressionistic brand identity for the home of the docks, with the aim...

Rafe Johnson, tech designer at design and innovation consultancy, Seymourpowell, speaks to Transform magazine about 'transhumanism,' the process of humans merging with technology, and the role digital design,...

Creative agency, Free The Birds, worked with global sciences company Bayer to revamp its VMS (vitamins, minerals and supplements) brand, Supradyn, for the consumer health market....

London-based law firm, Kingsley Napley, has unveiled a new brand identity, which coincides with its office move. Following interviews and workshops with its partners,...