Articles

The Covid-19 effect, which has accelerated digital transformation trends like cloud-based tech and streaming, has reinforced the dominance of technology first brands. A report by Interbrand, ‘Connect in the decade of...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Global mobility brand Kia, formerly known as Kia Motors, announced a new brand purpose and future strategy during a digital showcase event last week. The new identity is centred around the brand slogan ‘movement that...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Ant Cox, leader of Dragon Rouge London's strategy team, shares with Transform magazine what he thinks are the most important brand priorities for the difficult year ahead, from sustainability to digitalisation to...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Robin Cordy, marketing director at NBS, formerly the National Building Specification, speaks to Transform magazine about how he has changed the brand and its positioning, transforming a staid information provider to a...

Transform Awards Asia has been celebrating the transformative power of branding and rebranding for the past seven years. Transform magazine is proud to announce the winners of the Transform Awards Asia 2020, which ref...