Articles

For the first time since its founding 112 years ago, Kodansha, Japan’s largest publisher has a united brand identity, created by New York City-based design and branding studio Gretel....

Transform magazine is proud to announce the shortlist for the 2021 Transform Awards Middle East and Africa, the only awards programme celebrating the transformative power of rebranding and brand development in the reg...

Zoopla, the UK’s most comprehensive property destination, worked with independent growth consultancy Zag to craft a new brand identity and design language. The rebrand seeks to drive growth and connect with consumers...

Coca-Cola has unveiled a new design system for the Coca-Cola trademark that brings all Coca-Cola, Coca-Cola Zero Sugar and Diet Coke together in an evolution of ‘one brand’ strategy that initially launched in 2016. Th...

Brighton-based creative agency Designate has launched a mobile cocktail meeting space, complete with a DJ, to allow clients and agencies to continue meeting and interacting outside while indoor socialisation is banned...

Alex Marshall, head of creative and strategy at business rebranding specialists StartsWithA, speaks to Transform magazine about the ins and outs of rebranding. He discusses what pushes longstanding brands to rebrand...

Singapore Airlines (SIA), the flag carrier airline of Singapore, worked with specialist sonic branding agency DLMDD to develop a new sonic identity, ‘The Sound of Singapore Airlines,’ which will be experienced through...

Newly launched biodegradable chewing gum brand Nuud aims to challenge the problem of single-use plastic and shift habits for good in the category. In support of its mission, the brand worked with creative agency Mothe...

Global hospitality and retail design agency UXUS has collaborated with food producer and home baking brand Dr. Oetker to transform the pudding for the next generation with the launch of Pudu Pudu, a new, LA-based pudd...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter and @transform_magazine on Instagram....