Articles

Entrepreneurial tech company The Sigma IT Group AB has rebranded and become Nexer, to better reflect its mission of being an inspiring vision of promising future, for both clients and employees....

American toy producer Hasbro has officially renamed its world-renown toy Mr Potato Head, one of the main characters in Pixar animation Toy Story, to Potato Head, in an attempt to be more inclusive and gender-neutral....

The world’s oldest surviving automotive brand, Peugeot, is reaffirming its personality with a new brand identity, including an update to its iconic Lion logo, beginning a new chapter in its long history....

The value of a country is determined by how well it has coped with Covid-19, according to an annual study by brand valuation firm Brand Finance. In a year defined by national lockdowns, travel restrictions and social...

Fuel supply brand, JET,continues its ongoing brand refresh with the announcement of the opening of ten new Ascona-owned sites throughout the UK. The ten sites will al...

FIFA has announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative connections to audiences worldwide through shared passions of football and music....

Simon Berg, CEO and founder of Ceros, a technology company with a cloud-based platform that empowers brands, speaks to Transform magazine about the ins and outs of digitalisation in the creative world. He discusses th...

From travel and lifestyle retailers to global tech companies and beer brands, here is this week's roundup of transformations and rebrands. For more from #TransformTuesday, follow @Transformsays on Twitter....

Brand consultancy Uniform revealed the new brand identity for global graphics technology company Chaos, which supports the company’s ambitions across the creative sector....

For the first time in its history, worldwide travel retail platform Travelport, launched an end-to-end rebrand. Working with London-based creative agency Studio Parallel, it created a bold and distinctive new visual...