The Column Technologies Group brand Highmetric, part of the wider private equity partnernships for tech businesses Acacia group, has rebranded to under one single entity, the HighMetric brand. The move aims to help th...
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AXE rebrands globally to resonate with Gen-Z
Unilever-owned male grooming brand AXE has worked with creative agency PB creative to move the brand to a more vibrant and expressive design as it continues to engage with its core GEN-Z audience....
PR solutions company rebrands with aim to diversify business model
Since the pandemic hit in 2020, many businesses have struggled to keep afloat, and have looked at ways to diversify their business models and offer new services or change the way of delivering previous ones to survive...
From Hoppin to Orbiit: tech startup rebrands
A virtual networking community has rebranded and pivoted its business in a survival attempt, having been hit hard by the Covid-19-induced economic crisis. Tech start-up Orbiit, formerly known as Hoppin, worked with Lo...
IHG Hotels & Resorts refreshes brand
The hotel group IHG Hotels & Resorts, pioneer of the first InterContinental hotel and the Holiday Inn, updated its brand identity to reflect its 16 brands and further emphasises its purpose of ‘True hospitality fo...
Free-from pizza gets ‘Italian with edge’ rebrand
White Rabbit, a gluten free and vegan Italian food brand, worked with UK-based food and drink branding specialists The Collaborators to create a new brand identity and packaging to ramp up its to ramp up its presence...
IP firm celebrates 150th anniversary with bespoke microsite
To celebrate its 150th anniversary, Abel+Imray, one of the longest established IP firms in the UK, worked with brand agency Mytton Williams to design a bespoke microsite and social media campaign that would showcase t...
Personalised cake delivery service rebrands
Treats and Bites, trading under the name of bakerdays, have rebranded with a newly transformed, customer-friendly website and a new colour palette. The rebrand aims to highlight the company’s ability to have a homemad...
Postcard from San Francisco
Adam Weiss, founder and creative Director of San Francisco-based design agency Landscape, spoke to Transform magazine about what makes the branding industry in San Francisco unique and different from other big cities...
The world is flat (for now?)
CEO and founder of brand consultancy Saffron, Jacob Benbunan, explores how and why brands have now transformed into flat icons, arguing that it is essential for the creative industry not to maintain this apparent rule...