Articles

One of Bangladesh’s leading lifestyle retailer Aarong refreshed its brand identity, with a vision to focus and grow its brand globally. Aarong’s brand was fragmented, with several logos being used concurrently, and in...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Immersive technology company Owl Labs launched a new brand and website, levelling up its brand presence to meet the sleek design of its Meeting Owl Pro. The company rose to prominence in the business and education la...

Carlsberg-owned Norwegian beer brand Ringnes worked with London-based design and creative agency, Missouri Creative, to redesign its packaging making the transition to a more ‘social’ brand while upholding its Oslovia...

Molson Coors Beverage Company has unveiled a new identity for ‘90s icon Miller Genuine Draft (MGD), famous for its cold-filtered process, to reinvigorate the brand. Working with global brand agency BrandOpus, MGD rest...

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Breaking free from sector norms, IFS transformed its visual identity and strengthened its brand positioning by putting service at the heart of its brand. Elettra Scrivo reports....