Grosvenor Britain & Ireland have unveiled a new brand strategy for the London destinations of Mayfair and Belgravia. Grosvenor Britain & Ireland worked with international branding agency SomeOne to provide a...
Articles
Despite its claims, Coca-Cola's redesign is anything but intuitive
Nir Wegrzyn, founding partner and CEO of global branding agency BrandOpus, writes about how, despite being sleek and elegant, Coca Cola's refreshed packaging design lacks in relativity and therefore fails to creat...
B&B studio designs brand identity for new insect-based pet food
London-based B&B studio created a new brand positioning, naming, brand design and packaging for AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet and planet-lovers. Aardvar...
Telefónica unveils new brand projecting its digital and technological transformation
Telefónica, one of the world’s leading telecommunications service providers, has revealed a new corporate identity that seeks to capture the company’s leadership, potential and vision for the future....
Study finds most brands struggle due to lack of team inclusion and brand ownership
A study by brand management software company Frontify analysed insights from over 750 leaders from brand, marketing and design teams at major corporations across the U.S. to find there are big gaps in understanding br...
Over 50% of UK customers find bank’s digital experience lacking, research reveals
A research from digital transformation agency Equator, which polled 1,000 UK consumers, shows that over 50% of the customers find their bank’s digital experience lacking....
FutureBrand unifies L’Oréal identity under new corporate brand
International branding agency FutureBrand worked with L’Oréal to unify the brand’s vision. With the rebrand, L'Oreal seeks to deliver an easily actionable corporate brand and strong voice across all departmen...
ODA develops ‘feel good branding’ for ekko to help tackle climate change
London-based branding agency ODA has developed the design and visual identity for ekko, a new UK fintech app that works with Mastercard to turn the tide on climate change....
Saboteur develops ‘gravity-free design’ for fintech company rebrand
UK brand studio Saboteur unveiled a new rebrand for London-based financial data company Quant Insight (Qi), which uses mathematical models from the Science of astrophysics to decode the torrents of macro data that com...
Alto Analytics and 4iQ merge as new brand Constella intelligence
International branding agency Superunion has created the new brand for Constella Intelligence, a data company resulting from the merger of Alto Analytics and 4iQ. Constella was created to shine a lens on people, techn...