Articles

Gin brand Beefeater partnered with brand design agency Boundless Brand Design to re-launch its popular flavoured gins as part of a series of 2021 innovations that aim to solidify their position as leaders within the f...

The San Diego Zoo and the San Diego Zoo Safari Park, two of the largest zoos in the world and home to a combined total of more than 15,000 rare animals, worked with New York City-based creative agency Pentagram to reb...

Zoflora, a disinfectant brand, worked with design agency PB Creative to redesign its identity to appeal to the new generation of Instagram-loving Zoflora fans. PB Cre...

Branding design agency Principals created a new brand, positioning and strategy for the International Koala Centre of Excellence (IKCE). Now renamed Koala Life, the Southern Australian-based organisation leads vital r...

European streaming platform NOW TV worked with global branding agency Venturethree to build a new identity, look and name, NOW, reflecting how simplicity meets entertainment....

XITE Energy, the first UK nootropic drink, worked with brand design consultancy Brandon to develop a new brand and packaging. The redesign has brought to the fore the benefits of nootropics; drugs or dietary supplemen...

After merging its three separate rowing clubs into one, Cambridge University worked with design agency Offthetopofmyhead to create a single, consistent Cambridge University Boat Club brand...

PR agency Fever Unlimited unveiled a new proposition and identity reflecting the evolved way people interact with brands. The new proposition, ‘Inspiring Action in a...

The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....