• Transform magazine
  • November 28, 2024

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Articles

Opinion: Employer branding in the gulf region

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With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saud...

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#TransformTuesday: 11 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 4 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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2020 Transform Awards Europe open for entries

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The Transform Europe Awards is the definitive benchmark for rebranding and brand development. The winners at each year’s awards represent the best in class in brand design, strategy and implementation....

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Dubai International Airport rebrands as cultural hub

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One of the world’s busiest airports repositions as a centre for culture, hospitality and entertainment. Dubai International Airport has unveiled a rebrand by design c...

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Petbarn rebrand embraces pets’ peculiar personalities

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Petbarn has partnered with Landor to design its rebrand, bringing the company closer to the furry friends at the heart of the brand. Specialty pet care retailer Petba...

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Unicef’s Marble collective democratises big data

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Unicef has partnered with design consultancy Jones Knowles Ritchie to design Marble, a collective aiming to repurpose big data for the public good. The visual identity employs playful animations to simplify scientific...

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#TransformTuesday: 28 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Coca-Cola draws from its origins to launch range of dark spirit mixers

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Coca-Cola has entered the dimension of dark spirits with its first ever range of mixers, dubbed ‘Signature Mixers.’ After a decade-long rise in clear spirit consumpti...

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Opinion: Beauty and logic, transforming the brand experience

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Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design? The well-docu...

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