Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity....
Articles
The Balvenie Stories range uses digital experience and storytelling to build brand
Whisky brands have experienced a resurgence of popularity of late, with increased interest around the world and in emerging markets for the spirit, particularly in Asia. However, one of the key elements of the quality...
#TransformTuesday: 21May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Dairylea rebrand develops company’s daring identity
Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of na...
Adidas designs uniforms for new Premier Lacrosse League
Adidas’ uniforms for the Premier Lacrosse League (PLL) blend old-school design with modernism, introducing radical concepts to elevate each team’s identity. Adidas ha...
#TransformTuesday: 14 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Paris Catacombs rebrand brings skulls and crossbones to the surface
Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Cata...
Tillamook launches rebrand sharp as blue cheese
The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has an...
Amazon surpasses Google and Netflix as the most relevant brand to Brits, report shows
Superbrands has released its 2019 ‘Consumer Relevancy Index,’ featuring Amazon on top of the list as the most relevant brand to consumer’s daily lives. The list, crowded with online businesses, paints a grim picture f...
Insights: Permanency through change
The Transform Awards MENA celebrated the best in rebranding and brand development across the region. Tonic International was an award winner this year The way we perc...