Macmillan’s brand mission has for many years been to connect the charity’s services with the people who need them. It is estimated that by 2030, around 4 million people in the UK are expected to be living with cancer,...
Articles
Brand profile: Alton Towers
In March, Alton Towers Resort, the UK’s second-most visited theme park, launched the Wicker Man. Given a reputation for groundbreaking experiences, opening the first wooden rollercoaster in the UK for 20 years could b...
#TransformTuesday: 29 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Lightwave launches new series of ‘Smart’ animations
The ‘Smarts’ are the stars of Lightwave’s new online campaign, blending simplicity of style with the company’s hi-tech devices and applications. Stop-motion and famil...
Fun-filled design meets FMCG strategy in Livia's rebrand
Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia...
Opinion: What can be learned about premium brands from the FutureBrand Index?
Why are we prepared to pay extra for an iPhone when there are cheaper alternatives that are functionally as good – if not better? Why will we pay more for shoes adorned with the Nike swoosh, or sunglasses featuring th...
Molson portfolio draws on heritage, visual equity in rebrand
Branding Canadian national icons can be so straightforward as to lead to cliché. The country’s simple, iconic maple leaf flag allows its companies to tap into that brand equity with ease. Yet, everything from its...
Tech and luxury brands show their strength in Global 500
One is an Italian heritage brand with strong global recognition, a limited consumer base and a small number of brand extensions. The other is an American digital giant with strong market penetration, a huge consumer b...
Crafting a brewing icon
For the Brooklyn Brewery, great beer matched with simple, effective branding has created a brand that has stood the test of time. Myles Pinfold, founder of WPA Pinfold, asks what makes a successful, longstanding brand...
Music sets the stage for theatre company rebrand
For most national arts companies, there is a logical home venue, a landmark of sorts to help attract attendees and build awareness. But, that model may preclude an audience beyond those already interested in theatre f...