From the brash, bold and in your face new digital brand for a New York-based law firm to a sweeping, elegant and artistic new visual identity for a Cincinnati ballet company, the Transform Awards North America is repr...
Articles
#TransformTuesday: 28 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opinion: Inspiring long-term brand loyalty
The supermarket is full of products that we can’t imagine life without. Marmite, Colman’s, Birds Eye fish fingers, Weetabix, Bisto – they’re all brands that have transcended their category to become national treasures...
#TransformTuesday: 21 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Space race aesthetic returns in proposed Space Force logos
The National Aeronautics and Space Administration (Nasa) is one of the US’ most frontier-breaking organisations. For decades, it has reached, quite literally, for the stars. Part of its mission is to act as a transpar...
Davidstow Cheddar cheese rebrand draws inspiration from place of origin
Cheese is a stable in the British diet, with Britain having approximately 700 distinct local cheeses, according to the promotional and educational body for cheese within the UK, the British Cheese Board....
Lithuanian capital Vilnius rebrands as 'G-spot of Europe'
The combination of cheap flights, a better work-life balance and an increasingly curious generation of travellers means place makers develop ever-unique strategies to attract tourists, business and residents. And, wit...
Costa Coffee crafts definitive, branded ‘Costa red’
Costa Coffee has an association with the colour red giving the brand a clear hallmark and making it easy to identify when strolling high streets around the world....
Whisky range unites craft experimentation with brand heritage
Already one of the most popular single malt Scotch whiskies in international markets, Glenfiddich has upped the game even more with the introduction of its ‘Experimental Series.’ The range sees new whiskies and collab...
Design-led medical clinic changes diagnostic approach
In 1847, the American Medical Association was founded to regulate medical care and medical education. That helped New York’s Mount Sinai hospitals establish a standard for excellence throughout the 19th and 20th centu...