Though situated in a historic region, Tel Aviv is a thoroughly modern, business-focused city. Now, it is changing its image to promote its startup culture, economic evolution and liberal attitudes. Amy Sandys reports...
Articles
Brand experience report ranks 43 healthcare providers
With the healthcare industry at a pivotal point of rapid change, patients are presented with important decisions they need to make in order to take control over their wellbeing. To survive the competitive industry, he...
Brand value measured in billions of dollars
When it comes to brand valuations, there are generally two varieties. The first examines consumer sentiment, opinion and perception of a brand. The second looks at various factors contributing to brand reputation or v...
Rebranding risk management
For many companies in the current market, risk managers are primarily concerned with potential financial loss to a company, often resulting in pulling back if the loss is seen as excessive. However, to embrace a true...
New, urban foraging-inspired brand identity for Miller Harris’ fragrances
Most people are guilty of picking a book by its cover or choosing a perfume based on the bottle it comes in. That’s why, for its new range of perfumes, inspired by ur...
Rebrand for Czech Ice Hockey reflects national identity
Ice hockey, the Czech Republic’s national sport, has been embedded in Czech culture for over 100 years. In preparation for the upcoming season, the governing body of ice hockey in the Czech Republic and one of the fou...
Pink isn’t just for girls
Branding products for a female audience is a challenge that, when done well, can transform a business. But when done poorly, can create condescending, stereotypical or brand-damaging communications. Amy Sandys examine...
Typographic expression inspired by London's sounds for DixonBaxi and Fontsmith
The goal was to come up with a typeface that would go against clichés and would produce an unexpected result, showcasing a modern application of a traditional design. Fontsmith's idea of London, with its dive...
#TransformTuesday: 24 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Wind of change rustles leaves at Sydney’s Royal Botanic Garden
Located in the heart of Sydney, Australia, the Royal Botanic Garden Sydney spreads across 74 acres and counts 202 years of heritage as one of the most important historic botanical institutions in the world....