Articles

The employer brand is of untold value to corporate reputation. By crafting an employer brand that is not only able to build awareness of a company, but to effectively communicate what it offers to employees – and perh...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Crafting an effective brand experience requires a careful examination of audience, creativity and the brand’s wider context. Harry Osborne discusses how brands can get the most out of the experiential...

India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its si...

Australia’s southernmost state is best known for its wildlife, largely due to the popular Looney Toon named after the eponymous Tasmanian devil. Beyond wildlife, the current population of 520,000 plus residents call a...

Digital publisher Buro Global has revealed a new brand identity for Buro24/7, its luxury lifestyle brand, targeting the sought-after Millennial group. The new identity is a cleaner, more minimalist and sophisticated u...

At this year’s Transform Awards Asia-Pacific, the majority of projects considered by the judges have taken into account all the various touchpoints, platforms and media that contribute to a better communication of a b...

In 2014, the IRB – the world’s governing body for rugby – renamed to World Rugby and unveiled a stylish rebrand that combined a ‘W’ with a rugby ball shape. Four years later, changes to rugby's branding on the reg...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

The focus on flavoured and sparkling waters is not disappearing anytime soon. With LaCroix taking off in the US and flavoured waters on the rise in many countries, drinks producers are finding it an opportune time to...