The co-founder and creative director of integrated branding agency me&dave, Mark Davis, discusses the use of brand language and its work with Anco&co What bri...
Articles
BrewDog employs mythical creatures for beer launch
BrewDog, the multinational brewery and pub chain based in Ellon, Scotland has brought out a new lager offering to take the place of the recently discontinued Kingpin. The new addition to the canned rage is called Lost...
The whole world in your Palm
Once the darling of the telecommunications scene, and the stock market, Palm Inc. changed the world. It introduced the first mobile, digital planner/communications device. In the pre-smartphone age, Palm Pilots were f...
Allergen free, but personality packed ice cream brand developed
Once a frozen wasteland for those with dietary requirements, London’s streets boasted innumerable gelato and ice cream shops. However, the presence of nuts, dairy, gluten, soy and eggs in most frozen treats meant many...
Québec City rebrands as key North American destination
There have been a series of Canadian city rebrands in the last several years. In 2017, the City of Vancouver attempted to rebrand to the derision and ire of many, only to abandon its plans at the outcry in early 2018....
#TransformTuesday: 16 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Amsterdam in over its head with tourism
Over the past few years, the number of tourists visiting Netherlands’ picturesque capital, Amsterdam, has dramatically increased, with the city expecting over 18m visitors this year, a number that is believed to reach...
Google Maps rebrands neighbourhoods for unknown reasons
Places might not be where they seem to be – at least not according to Google. On Google Maps, some people have begun to discover that the neighbourhoods they think they know are called something else entirely, online....
Dynamic identity for Genius ‘Good for the Gut’ sub-brand
Genius Gluten Free, the bakery line that offers free-form products for people with dietary restrictions, has released two wraps in its ‘Good for the Gut’ range, which is set to roll out six products this year. The vis...
FutureBrand Index examines brands that stand the test of time
Achieving timelessness is a challenge for people and brands alike. Targeting well-informed and ethically-driven Millennials, a sense of purpose along with a unique brand experience are two key factors in determining t...