Ak Bars Bank, a Kazan, Tatarstan-based financial company, has refreshed its brand identity in partnership with international design agency Landor Associates. Celebrating its 25th anniversary, Ak Bars Bank’s new visual...
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Funeral service company goes Beyond clichés
Online funeral service company, formerly known as Funeralbooker, has renamed itself as Beyond and partnered with design studio SomeOne to craft a brand identity that stands out in the funeral sector and brings transpa...
Timeline: FIFA World Cup
During the 2018 FIFA World Cup, an examination of the tournament’s previous designs revealed distinct visual eras in its history. From early surrealist and art deco posters to late-century minimalist logos and recent...
Transform Awards Europe celebrates 10th anniversary with call for entries
Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awar...
Insights: Why positivity wins in the long term
Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rat...
Charity cricket programme unveils new brand identity
A symbol of British national identity, cricket continues to brighten the long summer days of British youth across the country. The Lord’s Taverners Disability Cricket Programme, a youth cricket and disability sports c...
Flipboard’s rebrand serves as a reminder of its mission
In a fast-paced and unpredictable digital age littered with fake news and information overload, it has never been more important for media companies to communicate a clear purpose to their users. By redesigning its vi...
Ukraine’s new place brand revamps country’s global identity
Having gone through two revolutions and a Russian invasion, Ukraine has had a rocky past. According to a study supported by the British government, the three most common adjectives associated with Ukraine are ‘corrupt...
Opinion: How can companies build a more authentic employer brand with employee stories?
PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immer...
Luxury real estate firm embraces change
In an effort to prepare the company for the future, Brown Harris Stevens, a luxury residential real estate brokerage firm, has unveiled a new brand identity in collaboration with design consultancy Pentagram....