Articles

Gaining a foothold in an established industry is almost always difficult, but with the backing of both its parent brand’s experience and its design agency’s palette, the UK’s new supermarket offer Jack’s appears ready...

At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Living Group was one of the winners We appear to be living in...

At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Household was one of the winners It’s no secret that customer...

Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity....

Media agency UM’s research on trust in media and advertising has revealed that generation Z trusts brands but feels stereotyped by the media. A quarter of the young p...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Brand agency Carré Noir has announced a rebrand for the city of Paris, built on the historical nave symbol of the city around a circular shape. Paris still holds...

Rebranding is often meant to signal a shift in a company’s strategy, a fresh start, a new marketing approach or a diversified range of products or services. The same can be true of national name changes, as evidenced...

Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. K...

Billson’s Brewery, one of Australia’s oldest beverage manufacturers, has been making drinks from the nearby alpine spring water since 1865. Now, the company is rejuvenating its products for a 21st century market....