Articles

At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows...

Most people have a favourite supermarket. From Target in the US to Tesco in the UK to Carrefore in France, many are household names and have become integral parts of their local economies. In fact, this local aspect i...

Today’s competitive business market calls for businesses to try and stand out as best they can. By failing to do so, businesses are likely to give off a confused brand identity, lose sale opportunities, which in turn...

Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John...

Beyond simply moving goods from place to place, Inchcape Shipping Services is becoming a technology solutions provider in the shipping industry. It needed a refreshed brand in order to communicate that new purpose and...

While world-transforming scientific breakthroughs are responsible for the progress of the past, in order to maintain a culture of prosperity, knowledge must be passed onto future generations. By creating educational p...

Crafting bespoke typefaces has become more common, particularly among digital-first brands. How do type designers approach challenging briefs and what are the benefits of implementing a branded typeface? Melina Thalas...

In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off it...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Diageo teamed up with a London-based studio to create a piece of film that would take over the tallest building in Mexico City, engaging its populace while seeking to heal a city damaged by a recent, massive earthquak...