Articles

From the food and beverages to the cosmetic products sector, healthy living is becoming an increasingly popular phenomenon, with brands across all industries responding to the trend. This translates to adopting more h...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

The small island of Islay off the west coast of Scotland’s 239 square miles are home to eight distilleries. One of Scotland’s five prominent whisky making regions, Islay often produces peaty, smoky whiskies unchanged...

From the early days of heavy duty vehicles to becoming one of the world’s most trusted construction brands, Caterpillar has built its brand from dirt and metal, innovation and the colour yellow. How has its brand evol...

Just like its more widely understood sibling – physical architecture – brand architecture is all about making things work. It’s about helping our brains to rapidly decode brands and products. And it’s about using desi...

Following a trend that has been flourishing in the gin industry, where companies reinvent their visual identities in order to stay current and relevant, the rum industry may be taking a step in the same direction....

At the heart of every successful organisation, the key ingredient that keeps everyone focused and unified is purpose. Recently, this realisation has led companies to take determined steps towards building brand identi...

Gin has had a resurgence in popularity lately, meaning competition has increased, making it harder to stand out. For companies to stay relevant, it is necessary to reinvent themselves and rely on their brand’s herita...

Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...

The ability to adapt is vital for a company’s survival, regardless of the field of business. Following the recently applied sugar tax and the expected subsequent drop in the consumption of soft drinks in the EU, Coca-...