Articles

At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency We Launch is one of those shortlisted for the awards...

A food that is known to have been consumed since the times of ancient Greece ὄρυζα (oreza), meaning rice, needs all the help it can get to stay up to date. Taking it back to its roots, and name, Here Design has helped...

The presence of brand across the Asia-Pacific region has long been a key driver of business. Comprised of some of the fastest growing economies in the world, its brand growth both domestically and internationally is s...

Two years after the BBC launched BBC Creative, the corporation’s in-house agency is hitting its stride. Starting in 2005, the BBC had been contracting out its trails,...

Shifts in the retail landscape see former category-leading retailers stagnate in the face of vibrant, disruptive brands. How can established brands learn from this challenger mentality and deliver something new to the...

The UK property sector is innovating. As alternatives to traditional home ownership models rise and the market becomes more difficult to penetrate, a shift to digital services has led to the rise of ‘proptech’ – or pr...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

Since its inception in 2014, the Formula E championship remains one of the most compelling sports events on the calendar. At its core, the frenetic magnetism of dazzling electrotechnology strikes at the heart of sport...

Since 1963, science fiction TV programme Doctor Who’s cross-generational appeal, plethora of acting talent and family-friendly yet dramatic story lines has cemented it as a flagship programme for the BBC. And the new...

Buoyed by the popularity of health-driven and money-saving initiatives such as Dry January and Go Sober for October, soft drinks marketed toward the 18+ category have enjoyed something of a renaissance in recent years...