Last week, new language and behaviour consultancy Schwa held a breakfast in Central London, offering a platform for discussing brand experience. The event featured ta...
Articles
College Confidential caters to 21st century students
For students, making a decision about the future of their education can be a daunting task. Choosing the correct school can change a student’s life, however the choice is often overwhelming....
London's iconic Leicester Square reveals new place brand and logo
Somewhere in London there’s a place home to one of the UK’s earliest statues of William Shakespeare, a place featuring the world's largest sweetshop and a place once known as London’s most renowned duelling locati...
Insights: The future of employee engagement
Ahead of the Transform Conference Europe, taking place in London on 3 July, Brand On has examined the ways in which brands can ensure their employees are engaged, motivated and aligned with the brand...
Bentley reveals revamped magazine to modernise public image
Bentley Motors has unveiled the relaunch of Bentley Magazine, led by content marketing agency Archant Dialogue. The new magazine is quarterly and sports a new, contemporary design while offering aesthetically pleasing...
#TransformTuesday: 26 June
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
Young branding talent to be recognised by Transform’s inaugural 30 Under 30 awards
The never-ending drive that compels young people to want to change the world, the ambition young people in business showcase and the incredible talent they display, is about to be celebrated by Transform magazine for...
Coffee company adopts new identity to ‘Unleash the flavour’
London-based creative brand agency Studio More has collaborated with Manchester-based coffee company Cool Cold Brew (CCB), working closely with its founder, to design a brand identity, that captures the essence of the...
Insights: How can higher education brands navigate the perfect storm to come?
Ahead of the Transform Conference Europe, taking place in London on 3 July, Bell Integrated Communications has examined the challenges facing the education sector in a modern market...
Brand positioning and its impact on corporate and societal change
Building a brand – either in terms of awareness or business growth – requires, among other things, a fastidious approach to brand collaborations and a keen understanding of brand positioning. At Cannes Lions, some of...