In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off it...
Articles
#TransformTuesday: 17 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Brand experience: Diageo
Diageo teamed up with a London-based studio to create a piece of film that would take over the tallest building in Mexico City, engaging its populace while seeking to heal a city damaged by a recent, massive earthquak...
Rebrand illuminates Tatarstan-based bank’s new identity
Ak Bars Bank, a Kazan, Tatarstan-based financial company, has refreshed its brand identity in partnership with international design agency Landor Associates. Celebrating its 25th anniversary, Ak Bars Bank’s new visual...
Funeral service company goes Beyond clichés
Online funeral service company, formerly known as Funeralbooker, has renamed itself as Beyond and partnered with design studio SomeOne to craft a brand identity that stands out in the funeral sector and brings transpa...
Timeline: FIFA World Cup
During the 2018 FIFA World Cup, an examination of the tournament’s previous designs revealed distinct visual eras in its history. From early surrealist and art deco posters to late-century minimalist logos and recent...
Transform Awards Europe celebrates 10th anniversary with call for entries
Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awar...
Insights: Why positivity wins in the long term
Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rat...
Charity cricket programme unveils new brand identity
A symbol of British national identity, cricket continues to brighten the long summer days of British youth across the country. The Lord’s Taverners Disability Cricket Programme, a youth cricket and disability sports c...
Flipboard’s rebrand serves as a reminder of its mission
In a fast-paced and unpredictable digital age littered with fake news and information overload, it has never been more important for media companies to communicate a clear purpose to their users. By redesigning its vi...