As the capital of the quiet and rural Nièvre Department in central France, Ville de Nevers is a town characterised by its mediaeval and Renaissance heritage. Acclaimed for its art, architecture and rich history,...
Articles
Implementation, by any other name
For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges re...
Refreshed brand links Tribe and college more closely
The second-oldest university in the United States, the College of William & Mary, has a strong academic reputation, it is based in an iconic, colonial town and it has famously educated three early American preside...
Place branding: Tel Aviv
Though situated in a historic region, Tel Aviv is a thoroughly modern, business-focused city. Now, it is changing its image to promote its startup culture, economic evolution and liberal attitudes. Amy Sandys reports...
Brand experience report ranks 43 healthcare providers
With the healthcare industry at a pivotal point of rapid change, patients are presented with important decisions they need to make in order to take control over their wellbeing. To survive the competitive industry, he...
Brand value measured in billions of dollars
When it comes to brand valuations, there are generally two varieties. The first examines consumer sentiment, opinion and perception of a brand. The second looks at various factors contributing to brand reputation or v...
Rebranding risk management
For many companies in the current market, risk managers are primarily concerned with potential financial loss to a company, often resulting in pulling back if the loss is seen as excessive. However, to embrace a true...
New, urban foraging-inspired brand identity for Miller Harris’ fragrances
Most people are guilty of picking a book by its cover or choosing a perfume based on the bottle it comes in. That’s why, for its new range of perfumes, inspired by ur...
Rebrand for Czech Ice Hockey reflects national identity
Ice hockey, the Czech Republic’s national sport, has been embedded in Czech culture for over 100 years. In preparation for the upcoming season, the governing body of ice hockey in the Czech Republic and one of the fou...
Pink isn’t just for girls
Branding products for a female audience is a challenge that, when done well, can transform a business. But when done poorly, can create condescending, stereotypical or brand-damaging communications. Amy Sandys examine...