The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a comp...
Articles
Insights: Every branding problem you can think of – in one client
Over the last two years, we’ve worked on just about any B2B branding problem you can have – with one client, in one field. The client was Zumtobel Group, one of the largest players in the global lighting industry....
Transform Awards MENA shortlist celebrates best in brand
The Transform Awards MENA 2018 unveils its most diverse shortlist ever. Over the past five years, the branding industry in the Middle East and north Africa has reached every sector and industry, allowing heritage bran...
Chinese brands grow total brand value by record amount
China has become one of the most competitive markets in the world with its brands having an exponential rise of 271% in value over the past five years, establishing a reputable presence in the global markets. With man...
Santander updates logo and enters digital age
Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a g...
#TransformTuesday: 27 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform Awards Europe winners represent best in European branding
One of the Transform Awards Europe winners had the most successful airline launch of all time. Another redefined a neighbourhood for the better. Another still took a thriving music community and revitalised the busine...
Opinion: What's on the inside matters too
Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...
K-pop-inspired Olympics
When Discovery, owner of Eurosport, was commissioned to broadcast the next four Olympic Games, it committed to attracting a wider, younger audience to make more people interested in the Olympic Games by turning the br...
Houses of Parliament rebrands with 'portcullis for the digital age'
One of the most iconic institutions in the UK, and perhaps even the world, the UK parliament, has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the pr...