At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. NEX is one of this year's winners There we were, preparing 30th...
Articles
Big, bold and brave approach for Canadian team rebrand
In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good,...
Opinion: How do brands measure the emotional value of design?
We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s mea...
Ogilvy China’s report helps China brands top e-commerce market
Being at the top of the e-commerce market is a goal every China brand is after with estimations counting a total of 10m online stores that are expected to sell over 1bn products with a transaction value of more than $...
American Express rebrands for multitasking customers
American Express has launched a new worldwide brand identity and marketing to update its image and cater to its customers’ needs. The company, which collaborated with...
Atlanta Hawks uses immersive experience to promote sponsorships
Maybe 3D technology and interactive screens are not the first things that come to mind when talking about sports campaigns. However for the Atlanta Hawks it’s apparent that the team’s branding is transitioning from a...
Eat Natural launches summertime brand experience
Eat Natural, the British snack bar company, has partnered with creative agency Hot Pickle to produce and manage its ‘Made in the Makery’ full immersive experience initiative all through the summer. The campaign, which...
#TransformTuesday: 10 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Insights: Creating the mental map
At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Whybrow is one of this year's winners Wayfinding (or ‘wayshowing...
RAF celebrates centenary with new brand campaign
Just over a century ago, on 1 April 1918, the Royal Air Force (RAF) was launched to serve Britain and its territories from the air. To coincide with this historic milestone, the RAF has launched a new brand campaign c...