Articles

For much of the UK population, exposure to the Emirates airline brand results from a 2007 sponsorship agreement with Premier League football club, Arsenal F.C. As a result, the ‘Fly Emirates’ logo has become engrained...

During his short time as pontiff, John Paul XXIII was once asked by a journalist, “How many people work at the Vatican?” His response humorously affirmed, “About half of them.” Yet despite a cheerful allegory for the...

Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose...

UK newspaper the Guardian has today launched a new format for its print publication, departing from the larger custom-Berliner to a more compact tabloid aspect ratio. The redesign also welcomes a new interface across...

Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a wo...

Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationall...

The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the nat...

Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which bran...

The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....