Singapore-based food delivery service foodpanda has recently undergone a rebrand in an attempt to stand out from competitors and local cityscapes. The company, which...
Articles
Diet Coke targets the Millennial market
Coke has lost its cool. With a drop in sales, particularly among the Millennial market, the Coca-Cola Company has invested in a multi-national rebrand of Diet Coke, with new can designs, flavours, and campaigns aimed...
Embracing the Avant Garde in Russia Tourism brand
A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to...
The type writer: non-Latin typefaces
Bruno Maag explores the challenges of localising a brand’s typeface to non-Latin scripts It was only last year that Johnston, the iconic typeface for Transport for Lo...
Refreshing rebrand for Oxford University Press
The Oxford University Press (OUP) Education UK division is a department of one of the great universities in the world, the University of Oxford. But the company was struggling to communicate a wider and more diverse o...
Plain packaging could impact FMCG brand industry, says Brand Finance report
The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK...
Peer perspectives: Dropbox
Prominent file-sharing platform Dropbox unveiled a new brand that featured a minimal wordmark retouch, the introduction of quirky hand-drawn animations and a stronger sense of self. The divisive work has for some, bee...
#TransformTuesday: 9 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Place branding: Edinburgh
Scotland’s bustling capital city of Edinburgh has a lot to offer students, tourists and arts fans. With a new place brand, it is seeking to harness the same enthusiasm for the city among businesses. Amy Sandys reports...
Transform Awards 2018 to celebrate North America's best in brand
A 34 year-old major television brand and a 17 year-old mobile service challenger brand now have a point of commonality. They were both recipients of the premier awards at last year’s Transform Awards North America. Th...