• Transform magazine
  • January 11, 2025

Top

Articles

D&AD Awards announces 2018 winners

D&AD_AWARDS_03.jpg

Held 24-26 April at the iconic Old Truman Brewery in east London’s equally iconic Brick Lane, the 56th annual Design and Art Direction (D&AD) festival and awards provided a platform for the world’s design and adve...

Read More

King & Partners transforms Aventura Mall

Ad-Campaign_3.jpg

Aventura Mall is the largest conventional shopping mall in Florida, located, as the name suggests, in Aventura, a northern suburb of Miami. Due to its imminent expansion, a super-regional shopping mall in Aventura, Fl...

Read More

Spotlight on Formula One

-F1 logo mock-up 3.jpg

Formula One debuted a new brand to represent the fast-paced sport on a global scale. The move may help the sport change its reputation, but trademark uncertainty still reigns on the racetrack. Taylor Rice reports...

Read More

#TransformTuesday: 24 April

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Asics’ digital campaign inspires customers to be active

Asics.jpg

Footwear company Asics has launched a new, digital campaign based on storytelling across Europe, the Middle East and Africa (EMEA.) The campaign, ‘I move me,’ aims to motivate people to get active and move, following...

Read More

Success stories and successful storytelling at Employer Brand Management Awards 2018

ebma.jpg

Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. F...

Read More

Pfizer breaks the stereotypes with Viagra Connect launch

Viagra.png

Just in the UK, more than 4.3 million men suffer from erectile problems. The stigma around this health issue however, prevents many of them from seeking help. A new l...

Read More

Branding announcements from around the world

Virgin_Media.svg.png

Recent announcements highlight collaborative working, innovative campaigns and business growth. This is a brief snapshot of the main news. Art&Graft creates new J...

Read More

Crafting a unique identity for Rioja wine

rioja6.jpg

Many wines may have a sense of identity, but now, a Spanish regional specialty has told the world that it knows who it is. With a new marketing slogan, ‘saber quién eres,’ – or ‘know who you are’ – the Rioja regu...

Read More

Peer perspectives: Beijing 2022

Screen Shot 2018-01-23 at 4.52.31 pm.png

Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach,...

Read More