Articles

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

One of the Transform Awards Europe winners had the most successful airline launch of all time. Another redefined a neighbourhood for the better. Another still took a thriving music community and revitalised the busine...

Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...

When Discovery, owner of Eurosport, was commissioned to broadcast the next four Olympic Games, it committed to attracting a wider, younger audience to make more people interested in the Olympic Games by turning the br...

One of the most iconic institutions in the UK, and perhaps even the world, the UK parliament, has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the pr...

In an era in which audiences shift, channels proliferate, and expectations evolve faster than ever before, what does it take to maintain the iconic status of a brand?...

London-based independent type foundry, Fontsmith, has introduced an innovative adaptive type system, FS Industrie, designed around five different widths and seven different weights, creating a total of 70 alternatives...

Barts Square, the mixed-used quarter in the heart of London is sporting a new identity, following a place brand experience project by London-based branding agency me&dave. Since 8 March, Helical, a UK focused prop...

The Lowlands, Speyside, the Highlands, Islay and the Islands – and Campbeltown. The traditional regions of whisky making in Scotland have been largely dominated by the former four, at least for the past couple of deca...

Brands succeed in the competitive sports nutrition sector by emulating the same positive ideals as their customers. Yet, says Pete Hayes, there’s a lot to be done before brands recognise that relevance and clarity wil...