Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Br...
Articles
Two lions, a red line and a Lausanne typeface
Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical...
The type writer: Typography of wayfinding apps
With digital advancements determining the future of wayfinding apps, Bruno Maag explores the typography journey through transport and technology We navigate our envir...
Badger brewer brings in new brand
The badger has featured in stories, poems, films and fiction for centuries. Not least of which, the badger is the house symbol of Hogwarts’ Hufflepuff. It is also the mascot for the University of Wisconsin-Madison and...
#TransformTuesday: 22 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Insights: Creating legacy matters
At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Greenspace is one of this year's winners Short-term thinking has t...
Brand in action: Deliveroo
Deliveroo pilots ski and snowboard delivery service in Scotland's snowy highlands Who: DeliverooWhat: Near Glen Coe, considered one of the most photographed locat...
Heritage grocer combines mid-century European style with modern service
A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....
Airbnb thinks outside the ‘Cereal’ box
Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leadi...
MENA brands focus on localisation, differentiation at annual conference
With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....